Can Car Washing in The New Consumer Market Drain Car Service Stores?

Can car washing in the new consumer market drain car service stores?

As a terminal organization serving car owners, auto service stores cover a wide range of businesses, from basic car washing and waxing to maintenance and repair, from product line to service mode, and many of them are not related services. Therefore, many stores basically include dealers according to their business categories, such as the accompanying film of beauty washing stores, In the past, this mode of operation could maximize the utilization of resources, but is it still possible to do so now?

Why is this question raised? The reason is that there are more and more single service stores and their business is not bad. Since such stores appear in the market, it shows that there is demand.

The car washing drainage mode has long been a must for beauty salons, because the car washing consumption frequency is high but the profit is low, while the car beauty consumption frequency is low but the profit is high. Attracting customers through high-frequency projects and then transforming them into low-frequency beauty projects is no problem, but it can't be used, It needs to be refined according to the characteristics of its own store and the consumption habits of surrounding car owners.

Before, the penetration rate of cars was far lower than now. Cars were not only a means of travel, but also a symbol of their own identity. Most car owners had excessive maintenance for car maintenance. What is over maintenance? Full reference to the suggestions of the 4S store is excessive maintenance. The correct maintenance method of the car is based on the user manual of the car brand. While car owners over maintain their cars, they also cherish their cars every day. Therefore, car owners wash their cars very frequently, and crystal plating and waxing are common. This phenomenon is a common behavior. Therefore, the high and low frequency conversion rate produced by the combination of washing and beauty is very high. However, in recent years, car wash shop owners have a headache. The conversion rate of this high-frequency service into low-frequency service is decreasing, especially for those stores that lose money to wash the car and earn money only from beauty projects.

Some marketers in the market solve this problem through activities or updating in store service items. Few think about why this happens from the root. In fact, the reason is very simple. The group of car owners has been updated, and the consumption concept of car owners has changed. If you still use the consumption thinking of the previous group of car owners to serve the new generation of car owners, even if the service is good, you can't satisfy the current car owners, because the supply and demand don't match, what you provide is not what the car owners need, that's all.

Domestic auto sales are rising, the rise of independent brand cars and the development of new energy vehicles have kept the price of the auto market down. Five or six years ago, a joint venture car of about 150000 didn't even have a reversing image. Now, cars at this price, especially domestic brands, have very comprehensive functions. This is a sign of the rise of the domestic automobile industry. Cars are no longer luxury goods in the past. Now the consumer demand of ordinary car owners for household cars is more a means of transportation. Therefore, the services in the automotive aftermarket should be re divided and can not be a pot of stew. The services of ordinary vehicles and luxury cars must be distinguished, and the different items of stores must be clear about which car owners are targeted.

Car washing is the most basic service. The needs of ordinary car owners and luxury car owners are completely different. Stores rely on car washing and drainage. For which projects? Film, most vehicles basically wear the window film when they come out of the 4S store. Car clothes, this project positioning itself is a luxury car. Maintenance is an appointment service. Young car owners now trust the platform more. Few luxury cars do maintenance services in roadside stores.

For the choice of whether the store is specialized or comprehensive, we are only talking about cities above designated size. In small cities, comprehensive stores are still a very good choice due to the number of cars and store coverage, but in large cities, the store positioning must be clear. Whether it is car washing, film coating, maintenance or quick repair, any single service can ensure the income of the store. Therefore, refining store services and specialization are the future development form of the store.