The car maintenance market is large, but the maintenance business is not easy to do!

The car maintenance market is large, but the maintenance business is not easy to do!

It is said that it is easy to buy a car and difficult to maintain a car, mainly because car maintenance runs through the whole life cycle of the car. The life-cycle maintenance cost of an ordinary car even exceeds more than half of the car price. At present, the domestic car ownership has surpassed that of the United States and jumped to the first in the world. Under the influence of the huge car ownership, the related automobile post market industry has developed rapidly. Among them, the automobile maintenance field has carried out industrial reform in recent years, combined with the development of the Internet, and walked out of the traditional automobile maintenance mode.

In the past, in the field of automobile maintenance, due to the sales mode of 4S store mode and the binding of vehicle warranty, the option of car buyers to automobile maintenance sites was once limited, and car owners could only passively accept the services of 4S store, so that automobile maintenance has become a near monopoly industry. However, with the introduction of relevant policies and the dilemma of 4S store model, the main engine factory has to release the protection policy. Therefore, huge automobile maintenance resources flow to the market.

Under the background of the growth of car ownership and the outflow of resources, it is reasonable that stores engaged in the enterprise maintenance industry should be very easy to make profits, but the real situation of the market is that those who lose money are far more than those who make money. Why is this phenomenon in the market? On the one hand, it is more because many stores are in the same market, but the competitiveness is too different.

What is the difference of competitiveness? Traditional roadside car repair shops also do maintenance. Some car washing stores also do maintenance, and full-time car coating stores do the same, not to mention professional fast repair and fast maintenance stores! Because the maintenance market is too large and profitable, at present, as long as it is an automobile service store, more than 90% of them do maintenance business, which leads to miscellaneous but not refined, which belongs to scattered troops. On the other hand, auto service chain brands are expanding their stores and seizing the market. These are local armed forces with standards and technology, but franchise stores can not guarantee the unity of service and process. The last is to be the leading enterprises of the platform. These enterprises have strong capital support, consistent process standardization, and tools such as app that can select products, make appointments and record. It can be said that they are the existence of a new "4S store". Therefore, their core competitiveness can be said to be significantly higher than the first two categories.

Auto service chains continue to expand and open stores. Many well-known chains have covered the third and fourth tier cities, which have accelerated their expansion in recent years. In addition, it tends to build a large maintenance platform in terms of standardization, so it can compete with the platform in the market. However, the competitiveness of traditional stores or auto repair factories is difficult to play, and resources are seized by these enterprises. Slowly, the market falls into a cycle, doing better and better, and doing worse and worse. Therefore, traditional stores are not changing, and it is difficult to adapt to the current development rhythm of the market.

These individual stores and repair garages are changing from product-oriented to service-oriented from a macro perspective, and careful separation involves changes in Internet operation, business model and maintenance standards. The auto repair and maintenance industry is a talent professional and technology intensive industry, but in fact, the maintenance enterprises in the market are difficult to serve the new generation of car owners in terms of technology and standards, and the fault of technicians is also an urgent problem to be solved.

In the past, car owners did not have high requirements for car maintenance, and only looked at the original and auxiliary factories for products. However, due to the convenient acquisition of knowledge and the influence of services in other industries, current car owners have much higher requirements for traditional automobile repair and maintenance enterprises, not only the standard service process and professional technology, but also a brand that emphasizes more cost performance for products. Therefore, the traditional auto repair and maintenance store should innovate in concept, so that the transformation is the real transformation, rather than the transformation when the store is renovated and a product project is changed.

The large market environment has an impact on all enterprises in the industry, that is to say, everyone is standing in the same influence layer. In this environment, it is the grindstone to experience the development of enterprises. Finding the future industrial path is the way to break through the difficulties, layout the present and expand the future.